Fashion as a Mode of Ambient Governance: Guerrilla Tactics of Luxury Experience Design in New Delhi

Lecture at London College of Fashion

25th September 2014

South Asian Youth Cultures and Fashion Symposium

Grounded in ethnography of Indian fashion industry and its elite business and political clientele, the paper argues for the need to consider fashion as a mode of ambient governance instrumental in (re)production of ideological beliefs and in manufacturing of passionately endorsed consent, where individual bodies and national body politic coincide.